Why Benefit Cosmetics is betting on skincare | Vogue Business

2023-04-13 06:30:11 By : Ms. Ruo La

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Why Benefit Cosmetics is betting on skincare | Vogue Business

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Benefit Cosmetics is moving into the earnest, science-driven world of skincare. How’s that going to work for a brand best known for playful product names, an exuberant tone of voice and tongue-in-cheek marketing? 

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Why Benefit Cosmetics is betting on skincare | Vogue Business

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